At GENERATE, we connect global investors and developers with the region’s energy assets, skilled supply chain, and cutting-edge research centres. Our mission is to unlock sustainable jobs and long-term growth while accelerating the energy transition in the East of England.
Powering opportunity in the East of England
The East of England is a world-class destination for energy investment, offering a unique combination of capability, innovation and opportunity across the low-carbon energy landscape.

Connecting business with possibility
Navigating investment in a new region can be complex, but GENERATE makes it simple by providing direct access to the knowledge, contacts and resources you need to succeed.
From identifying available land and infrastructure projects to signposting innovation networks, skills initiatives and funding sources, we offer tailored support to help businesses thrive and contribute to the region’s energy future.

A regional partnership with impact
Collaboration is at the heart of what we do. GENERATE brings together public sector leadership to amplify the region’s energy potential on the global stage.
We are powered by a unique partnership between Norfolk, Suffolk and Essex county councils, Great Yarmouth Borough Council and East Suffolk Council — working together to drive investment and foster economic resilience.

The energy supply chain at your fingertips
Discover the full scope of the East of England’s energy sector with our searchable supply chain platform, designed to connect businesses and highlight regional strengths.
The GENERATE Energy Supply Chain database showcases companies of all sizes, enabling investors and contractors to identify expertise, explore clusters, and view live and upcoming project opportunities — all in one place.
